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E&M Watches and Jewelery Ltd. was established in 2006. The subject of activity is trade in luxury goods - watches, jewelry and accessories of world-famous brands in the industry. The company is a franchise partner of the Swiss company Chopard, as well as an exclusive representative of Ulysse Nardin, Hublot, Roger Dubuis, Girard-Perregaux, Franck Muller, CVSTOS, DeLaCour, Pasquale Bruni, ERST Fine Jewellery, Schreiner Fine Jewelery for Bulgaria.

In 2007, the first boutique of E&M Watches and Jewelery was opened at 12 Narodno Zabranie Square in Sofia.

During the winter months, another boutique, the one in the Kempinski Grand Arena Bansko hotel, opens its doors to customers mainly from Russia, Turkey, Israel, England, Macedonia, Serbia and Romania. They all spend their winter holidays in the fastest growing ski resort in Europe and the most popular on the Balkan Peninsula.

The company has a highly qualified team for the sale of luxury goods, a logistics department for orders and deliveries, as well as a marketing and advertising department. The company also publishes its own Exclusive magazine with the aim of presenting all the novelties in the luxury segment.

The company is also the largest licensed company providing the Tax Free service in Bulgaria.


In 2007, we opened our Chopard franchise boutique in Sofia - the first in Eastern Europe. The spectacular event was attended by Mrs. Caroline Scheufele, co-president of the brand, the world-famous model Eva Herzigova - the face of Chopard - and over two hundred guests - Bulgarian businessmen, politicians and celebrities. This was one of the most significant events in Bulgaria for the year. Located on the emblematic Narodno Sabranie Square in the heart of the Bulgarian capital, this boutique is surrounded by some of the most notable buildings in the Bulgarian capital – the Alexander Nevsky Cathedral, the Parliament, Sofia University and the monument to Tsar Osvoboditel.