In 2019, Bugatti Automobiles and Jacob & Co. entered into a partnership agreement, based on a shared focus on extreme luxury, mechanical performance and craft. Both brands have been working together to create unrivaled hypercar-inspired timepieces. “Working closely with Bugatti is an exciting experience,” says Jacob Arabo, Jacob & Co. Founder and Chairman. “I live to push watchmaking to new levels, coming up with designs and complications that no one had even dreamed about. Bugatti is the same. They push everything beyond what everyone thinks is the limit. The Bugatti Tourbillon is our most advanced timepiece, the great achievement of a great partnership.”