In 2019, Bugatti Automobiles and Jacob & Co. entered into a partnership agreement, based on a shared focus on extreme luxury, mechanical performance and craft. Both brands have been working hand in hand, at the highest level, to create unrivaled hypercar-inspired timepieces. This shared mindset led to the creation of the Bugatti Chiron Tourbillon in 2020, and the Bugatti Tourbillon in 2024, exceptional timepieces inspired by extraordinary sports cars. “I live to push watchmaking to new levels no one had even dreamed about, says Jacob Arabo, Jacob & Co. Founder and Chairman. The people and cars at Bugatti are the same. They push everything beyond what everyone thinks is the limit.”